Are you struggling to generate leads for your website? Or are you looking for effective strategies to attract more potential customers? Don’t worry, here you will find all the possible solutions to match your needs!
Generating leads in this digitally competitive market is not a cakewalk. Nowadays, people spend more time online than being available offline. Moreover, with the growing competition, it is a continuous challenge to keep engaging prospective customers with the website. Such customers have less patience and they expect the least amount of attention.
This is the reason why, as a marketing professional, it is important to follow the correct strategic path to elevate the website’s reach so that one can generate more and more leads for the business.
That’s why we are here to discuss the proven ways to generate leads for a website. If you implement these strategies correctly, you can enhance the visibility of your business website, and capture more potential leads resulting in a boost in business growth.
Let’s get started!
What is Lead Generation?
It is a way of attracting potential customers and converting them into sales leads. You can say, a lead is a person who is interested in your business’s products or services. They provide contact details to follow up with them. Such contact details can be email addresses, phone numbers, or any social media profile. The major goal of generating leads is to reach out to such prospects and make them your loyal customers.
Why is lead generation for a website important?
The lead generation process starts when a visitor or prospect clicks on the call-to-action button (CTA) on any of the blog posts or pages of your business website. This is where CTA plays a crucial role in fetching more business sales.
These CTAs direct the action to the particular page that has the contact form attached. Such forms collect the visitor’s information once they fill out the form and click the submit button.
This is the way the lead generation process works. Now that you have an idea about the complete process, let’s read further to know the ways to generate leads for a website.
How to do lead generation for a website: 09 Best Ways
1. Get your website listing on Google My Business
Eight out of ten customers search on Google or any other search engine for any service or product they need. So, the maximum part of their research takes them to the business listings or sometimes they get reviews from friends or family.
If your business is not present in such listings, chances are very high to remain low in rank on search results. And you are missing out on a big piece of potential customers.
Whether you start a small or big business, being on business listings is one of the early steps to follow. If you follow proper SEO guidelines to be on top results, this can be a game changer for your business locally or globally.
To complete this, you should add the complete contact-related information on your business website and business listings. Include all the basic details like operational hours, physical address, phone number, email address, etc.
Google My Business is the most important part of all the other search engines’ business listings. If you register on it, your location will be live on Google Maps and people will find your business easily. This also represents that you are a verified business, thus you can convert prospects into leads easily.
For instance, if you own a home remodeling business and you know the market is flooded with competitors as the demand for the same is rising. You have to make sure that you have well-maintained your business listing profile to fetch as much as local home improvement leads, roofing leads, or window leads. If you miss out on any important information related to your business, you may miss the potential clients.
2. Captivating and optimizing landing pages
More than 90% of people visit the website of a business before moving ahead with the purchase. This figure shows the significance of having a robust online presence. Every business owner is aware that a website should be well-designed, user-friendly, and offer adequate details about the company.
If your site is ranking well on SERPs, we guess you aren’t required to invest in lead-generation strategies. However, if your site is struggling for good rankings then you should quickly work on your website optimization. Your website is a virtual face of your business and also plays a pivotal role in online marketing campaigns, you need to make it appealing as poorly designed sites turn off your visitors and you fail to gain their trust.
3. Provide appealing CTAs (call-to-action)
CTAs on your website help people to take one step further on your site to complete the action that you want them to take. Hence, you should include CTAs that are:
- Bold
- Powerful
- Compelling
- Easily understandable
Every web page of any website has a different purpose, so a prominent CTA can help people make a decision. Whether you want your visitors to subscribe, review, book your service, or make a purchase, call-to-actions play an important role in every case. So, try to make it obvious on every web page what you want from the visitors and make the process as simple as possible.
4. Create customer-oriented and valuable content
Google’s number one way to communicate with your customers to bring traffic to your site is through valuable content. Content is king, and this saying is not only for blog posts or social media content, the web pages should have well-optimized content. Especially, the home page of the website must be well decorated with customer-oriented content that tells specifically about your brand.
If you need to instantly tap the visitors’ minds, you should make proper use of
- Headings and subheadings in the content.
- Optimized images.
- It should address issues that the audience is looking for.
Your visitors should learn quickly what your brand is offering, so try to make content valuable and easy to understand. Content is one of the top sources to generate leads for websites.
5. Promote your website on social media platforms
As already mentioned in one of the points, people spend most of their time on social media channels these days. Other than paid social media ads, businesses need to be present on social media channels.
Social media is the fastest-growing route to spread awareness about brands and is a perfect fit for word-of-mouth marketing. There are many benefits if you maintain a business page on different social media platforms:
- Your customers can tag you.
- They can share your services or product pages with their friends.
- You can link the relevant content.
- You can take live sessions to answer queries or to discuss any product. You can also post ‘How-to’ content videos or take tutorials.
But remember to update all the pages on different social media channels from time to time.
6. Display the most compelling reviews or testimonials
There is nothing effortless about lead generation for websites other than good customer reviews and word-of-mouth marketing. That means you are marketing your business but not directly. As per Finances online report, nearly 97% of people read online reviews before buying a particular product or service. Out of this number, 57% take the final decision if your business has good ratings.
That’s why testimonials on the website play an important role. They represent your brand’s credibility and social validation to help potential customers pursue your business. This will benefit you and your customers both.
But how can you make the best out of it?
If you are a startup or small business, you can contact the existing customers and ask them to give their valuable feedback. Or you can post video testimonials on your respective social media platforms. People can even share post-purchase experiences and you can use them further.
After you collect all the testimonials or reviews, you should use them in the right manner. You can put the valuable feedback on the homepage of the website, or the respective product page. You can also make a separate page for customer’s stories.
But always be real while implementing this. Don’t go for fake or paid reviews as people can easily spot it. You are finally on the way to building a loyal customer base.
Read: Beyond Screens: Exploring UI/UX Challenges in Virtual Reality (VR) Gadgets
7. Use the live chat feature in the best possible way
Leveraging the power of live chat can help in lead generation for websites regardless of any type of business. You can have one-on-one sessions with potential customers and convert them into leads.
As per studies, the majority of people like to buy from websites that offer live chat features. The businesses that have opted for the live chat option are getting enhanced sales and revenue.
Thinking about how one can handle customer’s queries all the time, especially small businesses?
Don’t worry, chatbots are the solution to it. AI-based chatbots can handle all customer service tasks without any issues 24/7.
So, if you integrate the live chat option on the homepage of your website, the prospects can clear all their doubts. You can convert such visitors into your customers easily.
8. Nurture your leads
Website optimization can only help you in lead generation, but without extra effort, no lead is going to convert automatically into a sale. So, nurturing your leads is important.
But how can you nurture the leads?
Making consistent follow-ups, especially through emails is one of the best ways you can handle your leads. After all, as per a survey, an email follow-up can increase the chances of customer reply by 9-13%.
This is only about a single follow-up. Imagine what if you take regular follow-ups? Surprisingly, you can elevate the process to generate leads for a website. But remember, don’t irritate customers with many follow-ups, they can unsubscribe you. Instead of sending repeated follow-ups, try to make one more personalized and engaging.
9. Do Search Engine Optimization
If you don’t take SEO (search engine optimization) seriously, your efforts to create high-quality content, monitor performance, and actionable forms, all can go in vain.
This is where SEO plays a crucial role. To drive more leads for your website, you must use SEO strategies carefully that will help you enhance the visibility of the website in search engine results.
SEO is a proven way to generate more leads than any other marketing method, provided to execute it correctly. Here are some ways to achieve this:
Keyword research
Using proper keywords is an important step and research should be done correctly. Don’t try to overstuff the keywords, otherwise, you may get to pay a penalty to the search engine algorithm. That’s why, you should do proper keyword research and optimization as per your industry or competitors. Try to use keywords in blogs with proper density, meta tags, descriptions, Titles, images, alternative text, etc. Secondly, try to do keyword research as per the specific region.
For instance, you own a solar installation business. You can search for keywords like ‘solar panels services in the U.S.’. This way you can make your solar content target specific. After that, you can customize the solar lead life cycle as per your preferences or requirements.
Creating high-profile backlinks
The external links pointing toward your site are backlinks. The backlinks that are coming from sites with higher DA can help you in ranking the website in search engine results pages. Automatically, it will help you to gain more organic traffic and a higher conversion rate.
Concluding Part
Generating leads for a website requires a strategic and systematic approach. By implementing these 09 best methods discussed in this article, you can attract qualified leads and grow your business. You should create compelling content, optimize your website for search engines, utilize social media platforms, offer valuable incentives, implement lead capture forms, participate in online communities, etc.
However, along with that, keep in mind that there are constantly changing search engine algorithms that also need to be followed to run your website. To even maximize your efforts, harness the power of social media as much as you can.
Rest, lead generation is an ongoing process and you have to keep updating the solar leads life cycle. So have patience, put your efforts in the right direction, and keep a close watch on your competitors’ strategies and your customers’ changing behavior. Hope you find this blog informative!
