With the continually shortening user attention span, marketers are finding marketing trickier. Web push notifications are perfect solutions to this issue as these are short and flash across the user’s browser to deliver the message in a fraction of time. These customer communication channels help gain consumers’ attention, beat the competition, and retain customers.

Brands and businesses use web push notifications for sending highly targeted messages related to offers, news, updates, product launches, etc. to different audience segments. This way, the right message reaches the right person at the right time. This blog discusses ten benefits of web push notifications for your business. 

But before that, let’s get to know the basics.

What are web push notifications?

Web push notifications are short messages sent by brands to users. These pop up across the user’s browser, no matter whether or not they’re viewing the brand’s website at that time. They’re somewhat like the web version of mobile app pop-up notifications. 

In today’s world where people are constantly bombarded with information, users selectively choose the content they consume. They usually ignore ads and promotional content. A mobile-friendly website can increase the effectiveness of web push notifications by making it easier for users to opt-in and receive notifications. However, they opt for alerts, events, ideas, and content that interest them.

Web push notifications help you reach users wherever they’re on the net. These also have higher opt-in rates than email newsletters and SMS. So, if used properly they can serve as ideal channels for brands and businesses to reach their prospects and customers. 

10 Business Benefits of Web Push Notifications

1. Increase Your Website Engagement

A study showed that almost 46% of users like to receive personalized alerts that are relevant to them. It also found that 70% of people will click open push notifications if they find it interesting. A survey by Responsys says that 44% engage with pushes to track their online orders, 50% for availing exclusive offers, 34% to receive alerts about product availability, and 25% to enhance their website user experience. Web push notifications can be a valuable tool for web designers to keep users informed and engaged with their website.

That’s great news for brands, businesses, and their marketers. You can use web push notifications to directly send real-time messages to customers. This way, you can re-engage users with your brand whenever you want. The best thing is that, unlike email and SMS, you can communicate with users without asking them for their contact information. 

2. Wider Browser Reach

Most of the popularly used browsers including Chrome, Firefox, and Safari support web push notifications. Since users cannot miss seeking the messages that flash across their browser screens, web push notifications make an ideal channel for reaching them. 

Even stats acknowledge this statement. It has been found that web push notifications enjoy a click-through rate from 25% to 30%- which is ten times more than that of emails. So, you can get your message across to your users even if they’re spending time on some other webpage. If your message is captivating enough, they’d immediately click-through and reach your site to take any action that you want them to. 

3. Increase Conversions

The best way you can increase conversion rates is by sending timely marketing messages. Web push notifications excel in this regard as they alert customers and create a sense of urgency. There are instances where e-commerce businesses that faced the issue of high abandoned carts used push notifications to retrieve those.

They sent web push messages to encourage them to complete their purchases just before they were about to leave the site without doing so. They even triggered it with special discounts. This increased the conversions by several times compared to classic ads. So, you can use web pushes to stimulate immediate purchases. 

4. Less intrusive

Push notifications are known to improve customer experience. This is because they’re less intrusive compared to their counterparts. Besides, they help users by delivering useful information at the right time. So, they succeed at driving traffic. 

You can send valuable and time-sensitive notifications bearing your latest promotions, offers, and updates. Along with this, by keeping your tone personal and friendly and personal, you can draw users’ attention. So make your notifications valuable and time-sensitive and keep a friendly and personal tone. Such personalized messages receive open rates four times more than generic messages. 

5. A complimentary marketing channel

It’s always good to offer multiple channels to reach your audience and engage with them. For, having more touchpoints increases their chances of conversions. So, it’s good to use web push notifications as an additional touchpoint in your marketing funnel to alert customers of special offers, coupons, and last-minute deals. 

These can act as a complementary marketing channel to deliver additional value-added and timely information about your brand. Moreover, this also promotes strong brand recognition as users keep viewing your logos, tone, color combinations, and more about interested coupon marketing campaigns. All these can boost the basic value to your brand.

6. Enhances customer experience

It’s the customer experience (CX) that a brand delivers that ultimately increases its conversions and revenue. Although the overall interactions that an individual has with your brand contribute to CX, web push notifications can substantially improve your customer experience. For, they’re less intrusive and provide timely, contextual, and useful information. 

For, you can send web push notifications to customers based on their geographic location, their subscription, status, anniversaries and other special days, online behavior, and more. All these can enhance their UX.

7. Personalization and scaling

As aforementioned, web push notifications allow you to send messages that are curated specifically to the particular user. Simultaneously, they can also be affordably sent at scale to spread brand awareness, increase conversion rates, boost brand loyalty, promote customer retention, and increase revenue.

Here are some examples of personalized web push notification messages-

• Thoughtful reminders to retarget users who quit an action on the verge of completion. Such as cart abandonments, half-filled sign-up forms, etc.
• Alerts about local weather predictions, game updates, special offers, upcoming events, etc. 
• Timely news updates that are relevant to the user’s content preferences. 

8. Drive website traffic

People are too busy nowadays that they can miss out on your special offers, discounts, sale, updates, and more. This can be a loss both for your brand and your customers.  Web push notifications are ideal solutions to this issue. They can get in front of your users with your message wherever they’re on the net.

The attractive offer or an interesting update on the message will make them remember you, want to know more about the message, and immediately click-through to visit your site. By establishing triggers for which the notifications should be sent to your users, you can further increase site traffic. 

For instance, by scheduling relevant notifications to be delivered to users as per their time zone, you’ll enjoy higher click-through rates and site visits. 

9. Drive Revenue Generation

Web push notifications bring in benefits that go beyond organic engagement. They can create a new stream of revenue for your brand. They can pop up on the screens of your target audience at the right time with relevant messages and impress your users. 

They can motivate many of them to take the action you want them to make. It can be something like checking out your new arrivals, availing a discount, buying a product, or referring a friend. Ultimately, they can bring in more revenue. So, these act as a monetization tool. 

10. Track actionable metrics

Another vital advantage of push notifications is that they enable tracking user behavior. They offer valuable analytics that provides info on delivery, open times, open rates, click-through rates, engagement, and more. By deriving insights from these, you can get to know what works and what doesn’t with your audience. 

Based on these insights, you can optimize your future web push notification campaigns to increase conversions and revenue. 

Wrapping up

Web push notifications have created excitement in the digital environment. They’ve become a very popular marketing channel for diverse industries. This is because of the many benefits they bring. This blog has discussed the top ten of those for you to understand the channel’s high efficiency. 

Author Bio:

Shivani is a content writer at NotifyVisitors. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach to the quality of content and its marketing.