AR/VR

How AR/VR Can Help Ecommerce to Grow

Summary

The rise of AR and VR technology is a significant trend in the eCommerce industry. These technologies help eCommerce to grow in different dimensions to bring more sales and customer satisfaction. Read the article to know how? 

Ecommerce can be counted as one of the most competitive industries, and to survive it with success, you need to stand apart from the crowd. The question here is how? By implementing technologies like AR (augmented reality) and VR (virtual reality), With these technologies, you can make the shopping experience for customers more comfortable, intuitive, and satisfying. The best ecommerce CRM software can help businesses in the eCommerce industry to manage customer relationships.

If we talk about Ecommerce, the most challenging part is to save customers from abandoning the cart before purchase. According to reports, an appalling 77.73% of global shoppers abandon their carts before making a purchase. There can be many reasons like payment issues, change of choice, delivery issues, etc. But what if I tell you that AR/VR can solve many of the issues that can reduce your cart abandon rate. 

With these technologies, customers can try the outfits virtually and can be sure about the colour, size, and pattern they want to buy. This will boost their confidence in them, and they will directly purchase it without a second thought. For other issues, you can have a help desk team and a chatbot. E-commerce startups are a growing part of the eCommerce industry, and they are increasingly using technology to disrupt the traditional retail market. There are many more ways these technologies can help your business to grow. Let us have a detailed look at that in this article, and then you can contact an AR app development company to ensure the success of your stores with these in-built technologies.

Role and Benefits of AR/VR in eCommerce Industry

When we talk about enhancing customer experience, it is essential to ensure that they are getting comfort and innovation. And these technologies can provide you with both. You can provide innovative marketing campaigns with AR/VR for capturing customer attention and to influence their attention towards your business. This way, you can build brand awareness too. Below are some benefits of AR/VR in the eCommerce industry.

Provides Convenience

You can create virtual showrooms for customers to enable them to explore your business products online from their comfort places and their comfort devices. This way, they do not have to visit the retail store physically. You can provide virtual landscapes of the projects. 

This way, customers can experience all the features and capabilities first-hand. This will cut down the time that they have to spend on searching for their interesting products. This will improve customer satisfaction and engagement rates. Additionally, this will increase their convenience while using your website, which will eventually market your company as a firm that takes care of their customer’s comfort.

Save Customer’s Time and Money

Besides offering convenience for consumers, AR and VR are also capable of cutting down on customer costs. They can enable customers to visualize any product of their choice. They can even know if the product is the right match for them, or they should look for other options. They can simply stand in any corner of their home or the place they feel comfortable in, put on an AR headset, and look at the products and how they would look on them. Big data in e-commerce can be used to improve the customer experience in the e-commerce industry.

These will cut down the customer’s cost of traveling to the physical store. There can also be a case when they ordered online without trying, and if the size or colour is not how they expected, then they will have to return it or visit the physical store to exchange it for a perfect size. This will also impact you in the wrong way for your company. Plus, through implementing these augmented reality development services, you can save your customers time that they would have to spend on traveling otherwise.

Real Life Like Experience 

This is one of the most effective advantages of AR and VR technology for the eCommerce industry. This is the benefit that will make you stand apart from the crowd. It offers an immersive experience for your customers that can simulate real-life experiences virtually. However, AR/ VR has been recognized in the gaming industry the most because of this benefit, but eCommerce stores need to explore and implement these technologies in their online stores. 

With this benefit, customers will not be able to only shop the products but also have trial room experiences virtually at their comfort place. Retailers, too, can overcome many physical limitations. Businesses can draw more customers to purchase and increase sales with higher conversion rates.

Wrapping Up

You might have noticed that many big brands like Dior, Sephora, etc., have already implemented these technologies in their stores, but many eCommerce companies have not. There is a lack of knowledge regarding these technologies, and that is how exactly you can take advantage of technologies before anyone stands apart from the crowd.


Now, after reading this article, you are aware of the role that AR/ VR plays in Ecommerce and how it can benefit this industry. So, you just need to contact an AR app development company that serves virtual and augmented reality development services, explain to them your goals and requirements, and that is it. They will build a desired app or website with all the features of your choice and implement these technologies according to your needs. Retailers can create virtual versions of their stores and engage more audiences. You need to market the technologies correctly, and you are on your way to success.

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