China Town is a place in cities around the world including America, Asia, Australia, and more. This place’s existence shows how the Chinese economy is booming and doing well. China Town is filled with different businesses and markets wherein you can buy food and even house equipment for Feng Shui. It’s a little China around your country.
China Town is one of the most popular places to visit in New York. There are several stores with different items for sale wherein you can buy ancient Chinese products that will make your house look like a palace. Some restaurants offer authentic Chinese cuisine, and of course, you can find plenty of fortune cookies here. Some people might think that China Town is just a tourist trap, but it’s a great place to buy souvenirs. A strong brand name can help you promote your business by making it more memorable and recognizable to potential customers. The prices here may be a bit more expensive than in other areas, but the quality of the products is usually much better. If you’re looking for something special to bring back home from your trip to New York City, then be sure to check out China Town.
It’s impossible for someone without it’s not to hear about China Town if there’s one near their place. It’s a busy town that serves authentic dim sum partnered with beef wanton noodles. Now, here is what you can do if you’re a small business owner in China Town.
1. Get into Video Marketing
Video marketing is the new hot trend in social media especially in terms of engagement. Facebook has introduced an autoplay feature that automatically plays videos when it appears on your newsfeed. The best jobs for Jobs To Be Done related to promoting your business are marketing manager, public relations specialist, and social media manager. Twitter also allows you to upload and share videos without much hassle. YouTube, one of the top search engines in the world, makes video marketing a job easy to learn for you by providing the necessary tools and tips.
Video marketing is a marketing strategy that is being used ever since Social Media hit the charts. People can see everything from the internet and can catch your food cart. This way, once they see your video on the internet they’d hunt your stall down and visit China Town.
2. How to Get Started with Video Marketing
Video Marketing from when you hear it sounds terrifying especially when you have no clue how to make your own videos. But here are some tips you can use:
- Shot video clips – when creating your video content, you do not have to be pressured by big brands’ promotional videos. In fact, you can even get inspiration from there. But, starting to dabble in video content, you can use a phone with good video quality. Start recording short clips such as serving the dim sum to a table or how your product is created.
- Edit videos – once you have gotten all your desired clips, you can then create a 30 to a minute video! The question is how to edit them. Editing videos doesn’t have to seem hard and difficult. You can use online video editors that serve the purpose of catering to beginning video producers. Another tip is to add sound effects to your finished video. This way, it can engage more people to excitingly watch your video. If you’re not comfortable speaking in English for the video, you can use in your vernacular language and just add English subtitles after.
3. The benefits of using Video Marketing for China Town Businesses
Creating video content can boost your business’ popularity and allow your business to look more professional and innovative. These simple benefits can eventually rocket ship your business’ income and that clip you took just gave your product featured and known by the internet world. After this, your dim sum will be the most famous in the city. But, creating video content is not that easy. The biggest mistake most people do when making videos for their business is they simply forward the camera recording without knowing much about making a high-quality video even if it’s just a smartphone.
In conclusion, video marketing can help you grow your China Town business into something big. Of course, this is not possible withoutIt’s ensuring that your product or service reaches the right people. This means that you need to know which video marketing strategies work well in China Town. Although this can be difficult since each China Town might have different tools and preferences, it would help if you think about what can make your business stand out.
The best part about it is that anyone can do it. All you need to have is a camera and an editor. Aside from this, video marketing allows people to reach out to their audience in a different kind of way. In fact, there are already big businesses that served as an inspiration that highly use this as their marketing strategy. So, it’s time for you too. Start creating and working on those videos to get the ball rolling!
Author’s Bio:
VERONICA FORTUNA is a content writer and PR outreach specialist for VEED.IO
