“You obviously want your start-up to grow up, and often look up for reliable ways to go up. As reaching out to as many users as possible is the best way to expand your business, a mobile app can be a powerful tool to do so, with the ever-rising usage of the mobile phones.”
If you already have or want to kick off a start-up, you must have an idea that brings good values or benefits to users. It would help if you spread that idea to many people who could benefit from it. That is the fundamental concept of marketing your business. And nowadays, marketing your business has become an ongoing and innovative process because of the online world. The online world is connected through the internet, and mostly from mobile devices! Now, you have the best mobile technology called “apps”. Enterprise App Development with Mobile App For Good enables businesses to create custom mobile apps. These apps are being widely used more than web browsers by people worldwide, as the apps come with many features that make them easy and better to use against any other platforms.
So, you can sense that apps can be very powerful tools for the betterment of your start-up. We will see more about this in the following texts.
In How Many Ways Can an App help Your Start-up?
1. Marketing – Marketing has become the business development process’s inherent strategy, even before the online era’s rise. With a new business or start-up, you need to make yourself visible to a wider audience. You must make your product, its benefits and features, and values well-known to people. And this is how your business starts growing.
Well, as we already know that most people are using and active on mobile phones. And the latest trends suggest that people are using their mobile devices to search, shop, socially and professionally connecting, and many more activities through the internet.
Apps are the most used technology in a mobile device, and you can use an app in many ways to market your business.
- Promotional offers, push notifications, E-mails can be used to engage with users regularly.
- By creating an app for multiple platforms with easy to use and useful features, you can reach out to more users.
- Frequently launch loyalty programs to achieve higher subscription rates and more purchases.
- Create and put relevant and valuable content in your app, as it will increase its search ranking in the app store.
2. Building a brand – When a start-up becomes a brand, you feel a sense of success. And how does it a brand? With the perfect idea, the right strategy, and a customer-centric approach, this goal is possible. And if you develop an app for your business with such an approach, the app will build a brand for you. Mobile app developers create software applications for smartphones and tablets.
Develop an app that perfectly represents your idea and serves the values of your customers.
- If your app is easy to use and provides everything your customers want, nothing can stop you from recognizing a brand.
- Regularly update your app with a change in the trends, products, prices, etc. It will build trust among your community, and that is what a brand does.
- Build your app with a detailed analysis of your business process and defining your target audience. With the right customer-centric approach, the app will perform to the optimum expectations.
3. Saves time and money – To create your business’s extensive presence, reaching out to a broader audience, delivering the values, and achieving success require time and money. Everything is possible with a great app. Yes, as we discussed above, an app helps in achieving a better ROI.
- An app can create your online presence, market your business, increase sales, and build a brand. Everything with one tool.
- It definitely, saves time and money, which is very important for your start-up.
- To stay relevant and competent in the business environment, delivering products on time and staying updated all the time is a must.
- The App development process is cost-effective, eventually helps in saving money, and earns more.
4. Support and services – If you are aware of any established brands, they deliver products and provide valuable services and supports. The customers are always looking for something that is helpful to them and solves their problems.
- You can provide 24/7 support and services to your customers through the app.
- You or your team probably is an expert in your industry, and your knowledge can be beneficial to many people. Make your expertise accessible to others in your app.
- Try to solve your customers’ problems and queries with your knowledge to build authority around your brand.
5. Build your start-up around an app – With a vision of building a start-up, you have many things to prepare for it. How would you set-up an office, hire professionals and do the marketing and selling? It is a tough task, but an app can still be a mighty tool to do everything for you. By developing an app that serves all your business purposes, you can do it all by yourself. Mobile-friendly websites can be used to create mobile apps for good, such as those that provide educational resources to children in developing countries. That is the power of the online world and its platforms. A single person can connect with millions of people with an app, and that is how one can build a start-up just with an app.
As soon as a customer downloads your app, he/she is connected with your business. Rest depends upon your approach towards your customers and the business development process. Many such apps have transformed businesses into brands, and writing success stories to be followed by many aspiring start-ups.
- Uber – Hiring cars for day-to-day commuting became a multi-million business for Uber with its app. With the idea of cutting the hiring cost, they launched the app in 2011, and the founders own millions of dollars earned with the start-up.
- Ikea – The Augmented Reality based home planner app. Customers can use a picture from a catalog to put it virtually in their house to get the design’s real feel. This concept has changed Ikeas prospects, and the app has been downloaded millions of times.
- Facebook – As we know that Facebook is the most popular social media platform. But the Facebook app is one of the most used apps in the world! The idea was to let people connect with others from wherever they are. With the ever-increasing usage of mobile phones, Facebook builds the app, and the rest is history.
Conclusion
Success stories or examples are many, and they give you enough encouragement to thrive in your path to entrepreneurial glory. They all started with an idea and continued their journey on the digital landscape. Develop best-in-class apps with India app developers and create history. It’s your turn now; use the latest technologies like AI, Blockchain, IoT, AR/VR, etc., to build some great apps around your idea.
